In 1880, issue first with advertisement telephone Directory in the world, because it adopt getting yellow paper published and bound into book form, Commonly called as Yellow Page. Because of its appearance, have promoted people's information interchange to communicate with the commercial affair, Promote information fast development and progress of advertising," all things let Yellow Page" become people's commercial habits and customs from then on. For over 100 years, with the rapid development of the telecommunication industry, Yellow Page has become the name of taking the place of of the media of the classified advertisement, Advertising specification its various, classify thinning and science, content and amount of information constant expansion too of Yellow Page.

　　Current Yellow Page, a lot of countries have got extensive popularization and use in the whole world, In Yellow Page developed countries and regions, commercial media of Yellow Page attribute and market benefit further more obvious , This has already been a common understanding of industry and commerce.

　　 At present, the advertising annual income of Yellow Page of the whole world has already exceeded 20 billion dollars, among them North America accounts for 55%, Europe accounts for 22%, the Asian-Pacific area accounts for 16%, South America accounts for 5%, Africa and the Middle East area account for 2%, takes U.S.A. as an example, over 50% of the incorporated businesses will do advertising on Yellow Page every year, The annual growth of Yellow Page industry of U.S.A. is up to about 5%. Therefore, the development of Yellow Page is very fast.